90-Day Assessment - Intro

Introduction

This assessment covers the 60-90 day period of your Web Marketing strategy for www.yourmercedes.com. In it we identify milestones, major and minor accomplishments, along with goals for the next quarter and beyond. The date range for this information is 11/10/07 – 12/09/07.

Product Overview

You are subscribed to the following products…

1. Unlimited SEO
2. Monthly Newsletter
3. RSS Marketing (3 Channels)

For an explanation of these products, please see your Product Subscriptions page.

Milestones & Important Events

• Home page was re-designed to promote M-Class, E350, and Fall Vehicle Inspection.
• Launched branded forum space on CarDealerForums.com
• Launched Vox Spot
• 13 Dec: The Monthly Newsletter was sent out to nearly 8,151 email recipients
• The “Benz Dealer” channel was expanded to “Mercedes-Benz Dealer”
• The “2008 Mercedes C Class” channel was shifted to Mercedes Vehicles”

Results

• Website traffic increased approximately 20% from previous month and approximately 71% from October.
• Newsletter responses accounted for 15% of the unique website visits to the site this month.
• Google Organic Search now accounts for the highest percentage of traffic referred to the site

These are the results being reported for activities between Nov 10, 2007 and Dec 09, 2007.

View Website Results
View Newsletter Results
View RSS Marketing Results
View Search Engine Report

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Summary

It is clear from just this data alone that the YM site now benefits significantly from the Organic Search Marketing efforts in place. Site traffic from 2 months ago is up more than 70%. Some of this can be attributed to the newsletter and much of this can be attributed to the Search Marketing in effect.