This assessment covers the 30-60 day period of your Web Marketing strategy for www.yourmercedes.com. In it we identify milestones, major and minor accomplishments, along with goals for the next 30 days and beyond. The date range for this information is 10/10/07 – 11/9/07.
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These are the results being reported for activities between September 10, 2007 and October 10, 2007.
View Website Results
View Newsletter Results
View RSS Marketing Results
View Search Engine Report
For the most part of this period we were experiencing tremendous results in our RSS Marketing efforts. Search visibility was increasing almost daily. However as you can see, efforts to expand on existing channels into relative markets cause authority on our absolute target to decline. It is in our best interest to keep the “Benz Dealer” and “Certified Mercedes” channels in tact and authoritative, but the “C-Class” channel is certainly the best to shift into something more broad.
As for the newsletter we definitely need to obtain additional emails each month. We have been waiting for the transition to ADP to be completed so that we can begin the sales and service customer data polling.
The website home page needs to be updated on occasion to be consistent with promotions occurring at the OEM level and the dealership level. BluSolutions needs someone at the dealer level to take ownership of these efforts and work with us to carry out promotions.